PepsiCo’s Mtn Dew Zero Sugar, meanwhile, ranked third with sales of $111.2 million. Boston Beer’s Truly Lemonade hard seltzer generated $191.3 million in sales during 2020, trailing only Bud Light Seltzer in new product sales, according to IRI. The collaboration also brings together two companies who developed two of the most popular new products in 2020, according to IRI’s annual New Product Pacesetters report. Mtn Dew also has introduced several flavor extensions this year. Earlier this year the company partnered with NBA player LeBron James to launch Mtn Dew Rise Energy, a new energy drink designed to offer a mental boost and immune support. “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and Mtn Dew, a one of kind multi-billion-dollar brand, will deliver the excitement and refreshment that drinkers know and love.”įor PepsiCo, the move into the alcoholic beverage category continues a recent expansion of the Mtn Dew brand. “We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages,” said Dave Burwick, CEO of Boston Beer, whose brands include Samuel Adams, Truly, Twisted Tea and Angry Orchard. Hard Mtn Dew is expected to debut in early 2022, the companies said. Early images of the product show it will contain zero sugar and be available in three varieties: original, black cherry and watermelon. Food Brew the Dew: Alcoholic Mountain Dew Is Coming in 2022 Zero-sugar Hard Mtn Dew seltzer will launch with three flavors: Original, Black Cherry, and Watermelon By Naledi Ushe Published. partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers, and we are thrilled at the opportunity to create Hard Mtn Dew that maintains the bold, citrus flavor fans know and expect.”Īs part of the business arrangement, Boston Beer will develop and produce new Hard Mtn Dew, and PepsiCo has set up a new entity to sell, deliver and merchandise the product. Drinkers can buy the beverage in 24-ounce single-serve cans and in. Whether youre out camping, at a BBQ or just. HARD MTN DEW delivers on the bold, citrus flavors of the soft drink fans know and love, now with an added bite of 5 ABV. With no caffeine and only 100 calories per serving, you can enjoy the electrifying taste of Hard Mountain Dew Livewire guilt-free. Root beer, lemon-lime soda, and ginger beer also feature in many cocktail recipes. Crafted with 5 ABV and made with real cane sugar, Hard Mountain Dew Livewire is a must-try for anyone looking for a bold and refreshing drink with a kick of alcohol. Mountain Dew with alcohol is coming to shelves, thanks to Boston Beer and Pepsi partnership Last Updated: Aug. Of course, Mountain Dew isn’t the only type of soda cocktail. “For 80 years Mtn Dew has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, chief executive officer of PepsiCo Beverages North America. Mountain Dew actually works well in such drinks, helping to mask the potency of the alcohol and giving you something that’s easy to enjoy.
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