Industry partners will see a refreshed and revitalized 8th Wonder, with the capability to reach new consumers, while preserving the iconic spirit of the brand that Texans know and love. Strategic Footprint: The transaction positions Bayou City Hemp to leverage 8th Wonder's existing distribution network, industry relationships and strong brand equity to immediately gain shelf placement in traditional sales channels, across thousands of points of distribution, including at top Texas retailers such as HEB, Kroger, Wal-Mart, Total Wine, and Specs.Īccelerated Growth: Bayou City Hemp assigns significant value and resources to 8th Wonder. The cutting-edge nano-emulsions pioneered by Bayou City Hemp, complemented with the complex beverage formulations from 8th Wonder, results in redefining what is possible, and expected, by Texas beverage consumers, retailers and restaurants.
Texas' Most Innovative and Integrated Beverage Company: The acquisition of 8th Wonder by Bayou City Hemp creates a ground-breaking new entity, committed to bringing innovative beverages to market and meeting consumer demand across all categories. The acquisition is expected to provide, among others, the following strategic benefits: We look forward to a refreshed and revitalized 8th Wonder as we move forward with Bayou City Hemp into the exciting future of the beverage and cannabis industries." "This transaction will provide the leadership and resources needed to achieve that dream. "From day one at 8th Wonder, our goal was to build a hundred-year company," said Ryan Soroka, co-founder and principal architect of the highly successful 8th Wonder brand. This is not merely an acquisition it is a bold declaration of our intent to lead and innovate in the heart of Texas."Īs the first of its kind, the combined company houses cannabis, craft beer and spirits under one roof, to be distributed and sold together in traditional sales channels across the country.īayou City Hemp will leverage the established and trusted brand awareness 8th Wonder has built over the last decade to accelerate its portfolio's speed to market. We look forward to growing market share and distribution to the entire portfolio of products through expanded resources and combined expertise. "Our commitment to provide quality products and trusted brands to consumers is strengthened with 8th Wonder, who has been a Texas staple in craft beer and spirits for over a decade.
"We're excited to welcome the 8th Wonder Team to the Bayou City Family," said Benjamin Meggs, Chief Executive Officer of Bayou City Hemp Company. cannabis market, which is expected to grow to more than $86 billion by 2030.
The transaction has enormous implications for both the Texas beverage industry and the U.S. With a C-suite that draws from a wide range of experience (oil and gas, beverage sciences, CPG branding and marketing), Bayou City Hemp is poised to capture the Texas adult beverage market with a diversified portfolio of leading brands. The acquisition integrates the artisanal expertise of the iconic Houston craft brewer with the cutting-edge science of Texas' largest and most trusted cannabis operator.
#VIDEO TOOLS 8TH WONDER SERIES#
The announcement follows a series of successful collaborations to create non-alcoholic THC beverages for canna-curious Texas consumers. HOUSTON, TX / ACCESSWIRE / J/ Today, the leadership team of Houston's Bayou City Hemp Company, the leading cannabis operator in Texas, announced the acquisition of 8th Wonder Brewery, Distillery and Cannabis, one of the city's most popular and respected craft brewers and distillers. Largest Cannabis Operator in Texas Leans Into Beverage with Acquisition of 8th Wonder, a Local Craft Brewery and Houston Staple
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