Related: Music And Entertainment Logo Ideas 1.Ě Plane Made Of Clouds Here are 21 examples of creative designers using white space to make their logo designs more thrilling and eloquent. To create these lasting impacts, negative space proves more and more effective every day. It refers to the company’s forward movement and hints at its core offer of transporting goods.
It’s literally right there, and not just for the kicks. Kind of like when I first saw that arrow in the FedEx logo. How come I never saw that before? It’s right there! Can’t ever unsee it now. If you’re lucky, you even get a chuckle or two out of people when they finally see what you’ve hidden in the logo. It is being used to leave clues in plain sight, entice the audience, and keep everyone engaged with the design longer. Negative space is now used more as the hero element than a background character. Yet, in recent years, with more and more designers discovering the potential of negative space, do we see the tide turning. Designers use white spaces to balance other elements in the area, keep the design clean, and achieve a modern, polished look for their brands.
Working with white space in logo design is nothing new.
An expert designer uses these spaces to tell the brand story with more wit and meaning. Spaces in design are the pregnant silences amid a crescendo of colors, shapes, and fonts. Words may be powerful, but have you ever listened to silences? No sound is more telling than a silence revealing what you’re not saying.
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